Our Mission
At Factmata, we want to empower people, businesses, and organisations to make better decisions.
About Us
How? By giving them the tools they need to understand online content
Our vision is a cleaner, safer, more representative and more diverse internet. But we can only achieve that if more organisations are able to find and fight the kinds of harmful content that are increasingly being produced to make money or de-stabilise our society. So our mission is to make our AI available to everyone who is responsible with the truth and to empower them to monitor and protect their own corner of the internet. The first step in fighting against racism, sexism, disinformation or ‘fake news’ is knowing where it is, who’s creating it, why and how it impacts on your brand or your audience.
Along with all the fantastic aspects of the web come new problems like bias, misinformation, and offensive content to name a few. It can be confusing and difficult to cut through to the trusted, truthful information. That is why Factmata is such an important part of the future of our web
- Biz Stone, Twitter Co-Founder
We’re fighting bias online, and in-house
Bias in algorithms has led to many problems we’re all now feeling the consequences of. At Factmata we’re working hard to make the internet better and safer but we can’t do that if we develop biased algorithms or we sell our product only to the organisations we support or agree with. That would be making the situation worse.
- We’re fighting bias by:
- Hiring a team that is diverse in terms of gender, religion, belief, ethnicity, geography and age.
- Selling our product to anyone regardless of political belief or allegiances, as long as they’re responsible with the truth.
- Ensuring diversity in terms of our backers, investors and partners.
We’re transparent about our supporters, you can see them here
Investors and Advisors
Mark Cuban
Founder of Broadcast.com
Biz Stone
Co-founder of Twitter
Craig Newmark
Founder of Craigslist
Larry Braitman
Founder of Flycast Comms
Sunil Paul
Founder of Brightmail
Ross Mason
Founder of Mulesoft
Mark Pincus
Founder of Zynga
Matt Abrams
Investor, Advisor, Operator, early team
at Oracle Analytics
Caroline Worboys
Customer Intelligence @ Starcount and Wunderman
Aniq Rahman
Founder of MOAT, brand safety tech sold to Oracle for $800m
David Gibbons
SVP International Operations &
Technology at NBC Universal International
Tor Gisvold
CTO/Strategy at News International, Capgemini, PwC
What Investors Say
The power everyone has around the world to create blog posts, articles, comments, videos, and social media posts has emerged only in the last twenty years. The web is such an amazing environment and it's now bumping into a centuries old, critically important part of democracy—news. Along with all the fantastic aspects of the web come new problems like bias, misinformation, and offensive content to name a few. It can be confusing and difficult to cut through to the trusted, truthful information. That is why Factmata is such an important part of the future of our web.
COVID-19 misinformation is literally killing us!
I work in the water industry. I believe in a sustainable future. I love efficient, brighter, and simpler concepts. Be kind.
I strongly believe in the cause! Best of luck everybody!
I hate fake news
Investment, Trading, Potfolio mnagment, crypto, NFT, metawers, W3
I like to invest in Innovation!
I own a gym and specialize in biomechanics. Additionally I invest in Deep Tech and am in the process of becoming an accredited investor.
Recommended by Manuel from AngelNotes.co
Hello everyone! My name is Nick G. I am the owner of a diagnostic imaging radiology clinic in Burbank CA. I'm here to learn about investing
Memberships
We are a member of Ostia, the UK's online safety association and network.
We are a founding member of the Credibility Coalition, a working group hoping to build standards for truth and credibility online.
